Developing Stronger Solutions

Delivering value through solution proposals for decarbonization needs

Social needs change with technological advancement and lifestyle transformation, and so do our solutions. Expectations are particularly high for reducing environmental impact. Reducing total energy use by means of energy-saving and transition to renewable energy is in strong demand. By reducing environmental impact, we can not only contribute to society in terms of achieving SDGs, but also cater to our customers’ needs to improve their corporate value. What we critically need then are solution proposals that add technological advantage to products.

Beyond the component business: Accelerating efforts to enhance added value

Since its founding, KANADEN has been developing component business pivoting on product sales, drawing on its stable supply and specialized proposals as a trading company. As customers’ issues become increasingly complex with time, we need to go beyond simply selling products, but rather provide more eco-friendly solutions. At the same time, since honing our technical prowess is essential for executing the solution business, we are working on M&A and human resources development.

Transforming into a cross-organizational marketing system to respond to diverse needs

KANADEN has long been operating its business in a style where we attend to customers by department, with each department focusing on selling the products that it is handling. Customers’ issues are now more complex and diverse―not all cases can be handled by a single department alone. To respond to this current trend, we must offer solutions that demonstrate the collective capabilities of the entire KANADEN Group. Thus, we are promoting composite sales through inter-departmental collaboration that goes beyond the boundaries of individual departments. For example, previously we have been approaching railway operators with vehicle devices and power supply equipment. Now, we offer them a variety of products and services, including security systems and environmental solutions for their commercial complexes and hotels that they are operating as their non-transport business. As sharing customer information is key to inter-departmental collaboration, we are using sales force automation (SFA) which we introduced as part of our digital transformation strategy. We are also developing systems that reflect new values created via collaboration into personnel evaluation.